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Private Wealth hub

Private wealth, demystified

Private banking, wealth management, family offices, private credit and private equity were once whispered about behind closed doors. Here's what they actually do, what they cost and how to tell whether you need them.

The wealth-service ladder

A rough guide to which services typically make sense at different levels of investable assets. Thresholds vary by firm and country.

Investable assetsTypical providersWhat you're usually paying for
Under 100kRobo-advisor or DIY index funds; hourly or flat-fee planner for a one-off planLow-cost core portfolio, emergency fund, debt payoff
100k – 1MFee-only planner (flat or AUM), premium bank tierTax-efficient accounts, insurance review, retirement projection
1M – 5MPrivate wealth manager, private-banking entry tierTax and estate coordination, lending against assets, alternatives access
5M – 25MPrivate bank, multi-family officeTrusts, philanthropy, private equity/credit allocations, family governance
25M+Single- or multi-family officeFull-service family CFO: investments, legal, tax, concierge

Questions to ask any wealth firm

  • Are you a fiduciary at all times, in writing?
  • How exactly are you paid — and by whom?
  • What is my all-in annual cost, including fund fees?
  • Who holds my assets (the custodian)?
  • Do you sell proprietary products?
  • How will you measure success for me?

Get introduced to the right firm

Share your goals and asset range. We'll introduce you to independent, fee-only professionals suited to your level — from flat-fee planners to private wealth teams.

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FAQ

Do I need to be rich to use a wealth manager?

No. Minimums vary widely. Many fee-only planners work on flat or hourly fees with no minimum, while traditional private wealth firms often start somewhere around the high six or low seven figures.

What's the difference between a private bank and a wealth manager?

A private bank combines banking and lending with investment services under one relationship manager. A wealth manager focuses on investment and planning advice and may hold your assets at an independent custodian.

Are private equity and private credit suitable for individuals?

They can play a small role for investors who understand the illiquidity, fees and complexity, and who meet any eligibility rules. Most individuals are well served by low-cost public-market portfolios.

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